Content is king, content rules and content reigns supreme. If you are not developing content for your brand to propagate through digital media, you seriously need to rethink your marketing strategy. To maintain an edge over your competitors, you need to keep reinventing yourself all the time and keep putting out quality content. Video content is the new form of content marketing that is taking over the world of digital media.
The evolution of traditional marketing met with the emergence of the internet and social media giving birth to new forms of marketing including Video marketing, providing new ways for brands to appeal to their potential customers. Video is becoming the new way to generate interest and start conversions.
Here is everything you need to know in order to excel at video marketing
- BE INFORMATIVE & ENTERTAINING
Visual content is the catchiest and appealing means of content marketing, that is why you need and seo agency like Magneto Ecommerce agency to help you craft and effectively distribute your video content on the internet and social media.
Video marketing provides increased clarity by giving you the room to be very illustrative and descriptive about your products and services. You can also appeal to the emotions of your audience. With video marketing you can convey your message better and provide the right context as well. Video gives the audience a real life idea of what your product does. There are several formats of video marketing, some of which include; product reviews and demo videos.
Video content is more appealing when it is more focused on telling a story people can relate to instead of just directly pitching a sale. Do not forget to always add a call to action at the end of your videos. After watching your videos, your audience has to be informed on a course of action to take in order to register a conversion.
The last thing you want is to make a boring video. Lighten up and be lively. Try to be funny even. This adds value to your video marketing
- VIDEO MARKETING BOOSTS SEARCH ENGINE OPTIMISATION & CONVERSIONS
Search engines rank web pages with video content higher that those without because they are seen to be of higher quality to images and plain text. Using video in emails can significantly increase click through rate. Video is a gold mine that seo and ecommerce agencies are steady taking advantage of. Make sure your videos are properly tagged; that is with the right titles, descriptions and meta tags. This way, search engines would be able to properly crawl your content and pull it up in search results.
- OPTIMUM TIMING IS BEST PRACTICE
There are several platforms where you can do video marketing including; Facebook, Twitter,YouTube and Instagram. Each has its unique requirements for video length and resolution. Taking cognisance of the fact that human beings have very little attention span, video marketing ought to be straight to the point, ensuring to drive the point home in the shortest time possible.
- TRACKING AND ANALYSIS
With every marketing strategy, it is normal practice to track and report performance. Video marketing gives you tools and metrics with which you can tell how your allocated resources are yielding fruit. This aspect of video marketing poses a challenge to some marketers. If you are into video marketing, you should at least have a basic understanding of metrics. Also have a very well thought out strategy and have in mind the kind of people at different levels of your sales funnel and who to target.
Junaid Ali Qureshi
Author Bio
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads.His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.
